With the food delivery business at a near standstill, Zomato needs its quick commerce arm to best the competition—no easy task when the top three players are neck and neck and more look to join the race.
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With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.
Quick-commerce apps are likely to run into regulations and poor order volumes as they try to grow this business.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.