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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
In the face of lost market share, mounting operational challenges and leadership problems, Ola Electric faces a race against time to come up with anything that can stem its decline.
2024’s parting gift to Ola Electric was a rude shock. The company’s market share in the electric two-wheeler segment plummeted to a 24-month low of 18.7% in December, according to data from the VAHAN dashboard. The company has lost its pole position—the first time since August 2022—to Bajaj Auto (25%) and fallen behind TVS Motor (23%), marking a seismic shift in India's electric two-wheeler story.
In absolute numbers, Ola Electric’s sales declined 53% in December 2024 from the previous month, while the overall industry number fell 38%. All other top players lost between 18% and 36%. But a longer view …
The EV maker is back for fresh capital as its businesses fail to generate enough to sustain themselves.
The country’s woefully inadequate efforts to reduce its reliance on lithium imports could spoil its EV party.
Despite reducing total losses, the electric scooter maker is losing double the money for every rupee it earns. Collapsing sales, shrinking market share and mounting cash pressure expose its vulnerabilities.
