Once the top smartphone maker in the country, the Chinese company is reeling under the weight of a market share slide, a slowdown in the mass-market segment and top-level exits.
The Indian smartphone market is in the middle of its biggest upheaval since Indian smartphone makers like Micromax disrupted the well-entrenched global smartphone brands about a decade ago and then Chinese smartphone makers bulldozed them out of the market a few years down the line. A relatively new player—Xiaomi—quickly climbed up the leaderboard to become the top smartphone brand in the country, displacing a behemoth like Samsung, which survived both the earlier mentioned disruptions.
Xiaomi has now seen a back-to-back dip in its quarterly market share for the first time in over five years, per the latest data by market …
Abhishek writes on technology trends, gadgets and SMBs, and has over a decade of experience—both as an industry watcher as well as a participant. He quit Microsoft in 2011 to become an independent digital consultant, and to write more, travel randomly, watch a lot of movies and wake up late on weekdays.
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