The latest GDP data, albeit impressive, belie the oft-repeated consumption breakout story and green shoots. Even more worrying is the unequal nature of consumption.
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Budget 2025-26 backs off from supporting the economy when it is badly needed, choosing instead to play to the gallery. What next for consumption?
Amidst the ongoing slump are pockets of hope—companies that are coping better or positioning themselves for an eventual revival.
Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.