OYO’s international ambitions lie in tatters

Like in India, hotel owners across the world are figuring out—the hard way—that OYO’s business model is all bait and switch.

If this was a story of a gruesome murder, we would have called our protagonist the copycat killer. Except, it is a story of OYO and its shenanigans, perfected to the T in India and now exported to the rest of the world. Follow closely.

After months of harangued existence, Zodiac 21 Inc. had finally run out of patience. So, late in December last year, the company sued OYO Hotels Inc. in Louisiana, US. The details of the case are as follows. In June, OYO approached Zodiac 21 with the offer to convert to an OYO property. The company said …


Ashish K. Mishra

Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.