EVs are all the rage in the Indian automotive sector. Only closely rivalled by the most unprecedented slowdown seen in decades, where people aren’t buying enough vehicles, manufacturers are feeling the pinch and dealerships across the country are slowly but quietly going under.
But as much as the slowdown is temporary—a harsh, long winter let’s say—I think the enthusiasm around EVs is here to stay. Earlier this week, Tata Motors, India’s fifth largest passenger vehicle manufacturer by sales (Tata slipped from fourth to fifth, unseated by Japanese car maker Toyota) launched the Nexon EV at an introductory price of Rs …
Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.
Editor-in-chief
ashish@mailtmc.com
London