Why is Reliance taking Campa Cola to the Middle East?
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.

We rarely make our stories free to read. This one is, so make the most of it.
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
No payment details required
$99 for one year
More in Business
You may also like
Can quick fashion delivery startups keep up with Myntra and Ajio?
The likes of KNOT, Zulu Club and Slikk are trying out several ways to make the latest trend in quick commerce work. But standing up to the big boys of online retail will be an arduous challenge.
Al-Futtaim, Cenomi Retail and understanding their landmark deal
The Emirati conglomerate has decided to aid the faltering Saudi firm, in what looks like one of the biggest retail alliances the two economies have seen in a long time.
Influencers now need a permit to promote anything in the Emirates
The government has launched an advertiser permit for anyone posting ads online; bankruptcy courts are here, and some important numbers from this week.