Why is Reliance taking Campa Cola to the Middle East?
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
We rarely make our stories free to read. This one is, so make the most of it.
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
No payment details required
$99 for one year
More in Business
You may also like
Anil Ambani’s comeback is anything but one
The return to profitability and the deleveraging at Reliance Power and Reliance Infra are not what they’re cracked up to be. Plus, as their promoter, his past continues to haunt the two surviving group companies.
How Reliance’s $180 million bet on Embibe came to naught
The edtech company was supposed to be the conglomerate’s answer to India’s education crisis. Seven years and $180 million later, the AI-powered startup has quietly vanished into corporate obscurity.
Mahindra’s moonshot is also a hedge
In the midst of a dream run, the unveiling of its latest SUV platform is a dead giveaway—the automaker is not taking its success for granted.