Neethi Lisa Rojan
- Writer
- Mumbai
- 39 Articles
Neethi covers healthcare and consumer retail at The Morning Context. Previously, she worked at Moneycontrol, where she wrote about pharmaceuticals and healthcare.
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Colgate’s India playbook is losing its lustre
Low-end offerings and ‘specialist’ brands are putting the squeeze on the toothpaste giant. What doesn’t help is its laggy response to market trends.
29 Sept 2025