The marquee brand that pushed the Indian automotive company into the global limelight is now a millstone that can stymie its growth in the domestic market.
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The South Korean carmaker may have made headlines teasing an aggressive product push in India. But, the absence of details and urgency gives little respite to investors reeling from declining sales and a 12-year market share low.
India's largest carmaker has solidified its hold in the domestic market on the back of its multi-fuel strategy. With the e Vitara, albeit a late entry to electric vehicles, it hopes to grab a bigger slice of the global auto pie.
The compact SUV, which outsold Maruti Suzuki’s Wagon R, has made quite a splash in a segment that its peers have failed to crack. All in a matter of three years.