The marquee brand that pushed the Indian automotive company into the global limelight is now a millstone that can stymie its growth in the domestic market.
The fiscal year 2022 was near magical for Tata Motors, India’s biggest automobile company and the No.1 manufacturer of electric cars. Its passenger vehicle business posted its best ever turnover in over a quarter century of operations, managing to wrest the third spot in terms of market share after nearly a decade. The commercial vehicle business, which saw its market share drop to 36% from 50% a decade ago, actually gained 5% during the year.
What stopped it from being magical was a small blot. The star of the company’s portfolio, the UK-headquartered Jaguar Land Rover (JLR), which sells high-end …
Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.
Executive Editor
surendar@mailtmc.com
Mumbai