Why Zerodha couldn’t care less about losing the No. 1 spot?

The discount broker’s slip in terms of active users does little to detract from the immense lead it enjoys in terms of revenue and profits. Besides, its mutual fund and private market plans only add to its appeal.

Last week brought news that discount broker Zerodha had lost its crown to fellow broking house Groww. It had been pipped in terms of active customers—Groww had 6.62 million active users to Zerodha’s 6.47 million at the end of September. And, in the race to become India’s top broker, Groww had added more than thrice as many customers as Zerodha last month. Just in case you’re wondering, an active customer is one who trades at least once a year. 

The latest turn of events is noteworthy as Zerodha’s growth in the broking business has been nothing short of meteoric in …


T Surendar

Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.

Executive Editor