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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
IPO-bound Milky Mist is a dairy company that operates like an FMCG player. Its unique business model and ambitious promoter have served it well thus far. Now for the market test
Last week, Milky Mist filed its draft prospectus with the Securities and Exchange Board of India for an initial public offering.
For investors looking at the Erode-headquartered company as a prospective investment, the first point to understand is that it is not your typical dairy company. It sounds like one, but it isn’t. Milky Mist is an FMCG company. One that can even be viewed as competition to packaged consumer goods giants like Nestle and Britannia. And, while these FMCG companies haven’t been on a great footing lately, Milky Mist has done rather well.
What helps Milky Mist be unique …
Bombay Creamery, the conglomerate’s latest consumer bet, is banking on aggressive pricing and retailer margins to crack a market dominated by dairy companies and regional brands.
The kingdom is moving to tighten the rules around public listings, algorithmic trading, trading in foreign securities and company disclosures—all in an effort to chase transparency.
As the smart fan maker gears up for an IPO, prospective investors could do with some clarity on what the company’s next phase of growth will look like.
