It took less than two months for Stovekraft to go from planning a company offsite to becoming a house of horrors.
Bengaluru-headquartered Stovekraft is one of India’s largest kitchen appliance companies. It’s the parent of the Pigeon and Gilma brands, and the official partner-licensor of Black + Decker products in India. It’s almost always prefixed by “Sequoia-backed” in media coverage, and was in the news last year primarily for two reasons: floating an IPO, and hiring Rajiv Mehta as CEO (Mehta is the hotshot executive credited with turning around Puma’s fortunes in India).
Stovekraft is no high-flying Pegasus, but it’s …
Roshni is a features writer and former editor of The Morning Context's Chaos team. Her career spans The Ken, Reuters, the Hindustan Times and DNA. She is a recipient of the UNFPA Laadli award and was shortlisted for the RedInk Awards 2016 for her story on Mumbai’s leprosy colonies. Her far-flung ideas would sometimes drive our editor-in-chief Ashish up the wall, but he wouldn’t have had it any other way (even if he didn’t admit it).
roshni@mailtmc.com