A tie-up with Samsung has brought the home-grown app store into the limelight. Will its regional language focus attract more phone makers?
When Prime Minister Narendra Modi issued a clarion call from the ramparts of the Red Fort on Independence Day for every Indian to be “vocal for local” to achieve an atmanirbhar, or self-reliant, India, he skipped mention of some companies that were already ahead of the curve.
One such is a startup named Indus OS Pvt. Ltd. Its product, Indus App Bazaar, powers the Galaxy Store, which comes bundled with every Samsung smartphone sold in India. So, when Samsung recently retook the top spot in the Indian smartphone market after a two-year hiatus, the development assumed an added significance.
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Abhishek writes on technology trends, gadgets and SMBs, and has over a decade of experience—both as an industry watcher as well as a participant. He quit Microsoft in 2011 to become an independent digital consultant, and to write more, travel randomly, watch a lot of movies and wake up late on weekdays.
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