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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The faith-tech firm has made a promising start in connecting devotees to temples, but to become the Flipkart of online worship it must traverse a tricky landscape.
A bell chimes. The phone screen shows a Hindu deity. Alongside are icons—a lot like those of the Flash games of the 2000s—of a flower, a lamp and a conch, among other things. Perform an aarti (prayer ritual), shower flowers on the deity and blow the conch, all at a click.
There’s more. At the bottom of the screen are tabs that allow users to offer chadavan (ritualistic offerings) and perform pujas at real-world temples. There are also options to play devotional music, check auspicious/inauspicious times of the day on the panchang (almanac) and download wallpapers of gods and goddesses. …
The hydration and energy supplements brand has cracked a niche and scaled fast. The harder task now is sustaining growth as the market matures.
A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.
Stories of great outcomes and easy funding kept the sector on its toes. The momentum is expected to continue going into 2026, but startups may need to rethink their strategy.
