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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The Curefit founder is expected to whip the conglomerate’s digital business into shape. Can he? And what happens to his fitness startup?
Editor's note: A lot has gone unexplained for a development as big as this one. Earlier this month, the Tata group announced the appointment of Mukesh Bansal as the president of Tata Digital. Bansal is the co-founder and CEO of fitness startup Curefit, which he currently runs in Bengaluru, and had earlier co-founded the fashion e-commerce company Myntra. In addition to the appointment, Tata Digital is in the process of investing $75 million in Curefit. While the company hasn’t disclosed it, the investment comes at the same valuation—$727 million—as Curefit’s last round in March 2020, according to a person aware of the development; Tata Digital’s investment amounts to about a 10% stake in Curefit. This is a strange development for multiple reasons and, as we said, much has gone unexplained. For one, the Curefit investment is being looked at as an important piece in Tata’s super app puzzle and the company’s plan to compete with the likes of Amazon India, Walmart-owned Flipkart and rival Indian conglomerate Reliance Industries. But for a company that has just started to figure out its digital play, …
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
SEBI has lowered the bar for loss-making startups to list. In that context, a company like Zepto redefines the meaning of risk in public market investing.
The 15-year-old company has bought one brand after another in the hope of growing fast. That plan has fallen flat on its face, but there’s no stopping Wingreens.
