The Curefit founder is expected to whip the conglomerate’s digital business into shape. Can he? And what happens to his fitness startup?
A lot has gone unexplained for a development as big as this one. Earlier this month, the Tata group announced the appointment of Mukesh Bansal as the president of Tata Digital. Bansal is the co-founder and CEO of fitness startup Curefit, which he currently runs in Bengaluru, and had earlier co-founded the fashion e-commerce company Myntra.
In addition to the appointment, Tata Digital is in the process of investing $75 million in Curefit. While the company hasn’t disclosed it, the investment comes at the same valuation—$727 million—as Curefit’s last round in March 2020, according to a person aware of the …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Mumbai