The Chinese smartphone maker is reworking its India playbook. There is restructuring, exits and frustration.
Xiaomi India is going through a change. The Chinese smartphone maker, which ruled the Indian market for more than half a decade, is now rethinking every cog in the machine—the way it operates, strategy, investments, structure, team size and hiring.
It is no secret that the company has had a rough couple of years in India. In light of geopolitical tensions between China and India, it faced heat from the local authorities—an investigation by the Enforcement Directorate, another by the Directorate of Revenue Intelligence and freezing of funds on allegations of foreign exchange violations and tax evasion.
In recent months …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses across India and the Middle East—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
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