Most middle-class Indians have one aim in life: find a steady job after college. At least that’s how it was before the pandemic. The more ambitious ones go on to acquire a management degree or move to the US with Silicon Valley dreams. A handful roll up their sleeves and become entrepreneurs.
And what do these entrepreneurs create?
Mostly consumer-facing products. Apps that help you buy anything from books to toilet paper, order food, call a cab, find a hotel halfway across the world to fit your budget, and pay for all of these at the click of a button. They do all this in the hope that they can attract millions of dollars in investment and go on to become billion-dollar enterprises.
That’s how it has been in the last decade and more. Everyone has been making apps for the middle-class. Now, the target seems to have shifted somewhat, to the top 1% of the population. And yet, far from the glitter of consumer-facing businesses and dreams of stratospheric