The sector is now a hotbed of activity, with over 1,000 startups offering a range of solutions to address inefficiencies that have been the bane of agriculture in India for decades.
Most middle-class Indians have one aim in life: find a steady job after college. At least that’s how it was before the pandemic. The more ambitious ones go on to acquire a management degree or move to the US with Silicon Valley dreams. A handful roll up their sleeves and become entrepreneurs.
And what do these entrepreneurs create?
Mostly consumer-facing products. Apps that help you buy anything from books to toilet paper, order food, call a cab, find a hotel halfway across the world to fit your budget, and pay for all of these at the click of a button. …
Pradip is a co-founder at The Morning Context and leads our newsletters vertical. He has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. He works with a slew of expert newsletter writers across subjects and domains. His own writing spans the gig economy, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave. Some of his best stories have come at the intersection of technology and human endeavour.
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