Mickey Mouse and TikTok

The Walt Disney Company doesn’t want to be in bed with TikTok anymore. Globally.

Last month, Disney sent out an internal note, a copy of which The Morning Context has seen, saying that it is putting on hold all advertising and campaigns on the platform, till further notice. In the email the company said that the global privacy team has flagged several concerns with the platform, and so there must be an immediate stop on all advertising and promotions, including activities aimed at children.

From the note: “There are several investigations currently spanning three continents. Allegations of predators, data disclosure, …

Author

Ashish K. Mishra

Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.

Editor-in-chief

ashish@mailtmc.com

London