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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The Elevation Capital-backed startup created a space for itself in premium women’s activewear. But growing further will take more than just funding. For starters, it could think beyond womenswear.
Several smart, well-to-do Indians believe they have an opportunity to build a successful business by selling apparel to affluent people. Armed with this hypothesis and with venture capital in tow, these entrepreneurs are having a go at the market.
Some are building a business just around undergarments, for instance. Others are focusing on premium T-shirts. Or denim wear. There’s also ethnic wear. And work clothes. Even workout clothes. It would appear that every niche in the apparel market is being exploited by someone who believes they have a product that can disrupt the category and create a large, sustainable business. …
The Walmart-owned e-commerce company has entered microdramas and food delivery. Is it thinking long-term or just chasing a trend?
A churn in venture capital collides with the fear of missing the AI wave, while the Ajay Singh-led airline’s recurring crises raise deeper questions.
Brands are struggling amid plunging prices of lab-grown diamonds, poor margins, intense competition, shaky global demand and a domestic market where tradition continues to shape buying decisions.
