BlissClub’s niche is going to be its Achilles' heel
The Elevation Capital-backed startup created a space for itself in premium women’s activewear. But growing further will take more than just funding. For starters, it could think beyond womenswear.

More in Internet
You may also like
FabHotels pivoted to corporate travel for survival. Can it grow?
The challenges of running a budget hotel chain in India forced the decade-old company to quietly shift its focus to a travel management platform for corporate travellers. Now it must face challenges of another kind.
Duroflex wakes up as Wakefit closes in on an IPO
The six-decade old mattress maker files its draft IPO papers just as Wakefit wins approval for a public market debut—setting up a bruising battle for the No. 2 spot.
Prosus bets long (perhaps too long) on ixigo investment
The technology investor’s move to pour Rs 2,000 crore into the online travel aggregator comes as a surprise. Can ixigo live up to the promise of becoming India’s next big travel platform?








