Oversize #14: With Slack, Salesforce gets a shot at nailing collaboration game

“May the (Sales)force be with you!”

Stewart Butterfield, co-founder and CEO of Slack, definitely likes the sound of that. 

Slack, since launching in 2013, has done well to establish a new paradigm in workspace collaboration and become the fastest-growing enterprise software tool of all time. But the company has been struggling in the face of the onslaught mounted by Microsoft Teams—as I wrote in the last edition of Oversize—and also failed to cash in on the opportunity that the remote working necessitated by the pandemic has offered.

A deep-pocketed owner like Salesforce, with well-established sales and distribution channels inside …

Author

Abhishek Baxi

Abhishek writes on technology trends, gadgets and SMBs, and has over a decade of experience—both as an industry watcher as well as a participant. He quit Microsoft in 2011 to become an independent digital consultant, and to write more, travel randomly, watch a lot of movies and wake up late on weekdays.

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