Quikr is a dumpster fire

Twelve years since it first opened for business, millions of dollars in funding and several acquisitions later, the company is a mangled mess

If you follow the news cycle that started earlier this year, you’d almost start believing that things are looking up for Quikr, a company that used to be an online classifieds business. 

A unicorn, valued at over $1 billion, Quikr does not get the sort of breathless coverage that other revered Unicorns do. Not because Quikr is loved less. It is only because no sane individual can accurately decipher what exactly Quikr is up to at any given point in time. The company’s strategy can put shifting sands to shame. There are points in time, as it wildly acquired company …

Author

Ashish K. Mishra

Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.

Editor-in-chief

ashish@mailtmc.com

London