15-minute deliveries are the flavour of the season. At what point does it all start making sense?
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With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.
Crippled by late entry into instant delivery and Tata Digital’s disproportionate attention to its super app, Big Basket today lags far behind peers. As if it weren’t enough, parent Tata Sons has now pulled back from a proposed funding round.
What were touted as a means to access superior services (and discounts) for a fee are, in reality, no different to the plain vanilla offerings of quick-commerce platforms.