The bittersweet journey of Ixigo

The school of hard knocks is what made the travel startup the gritty survivor it is today, says CEO Aloke Bajpai ahead of a public market listing.

Aloke Bajpai, co-founder and CEO of Ixigo, a 15-year-old startup with 300-odd people, and I get down to business almost immediately. 

“I have been following what you do for the longest time.” This is me. It is a lazy Saturday morning in late June and word on the street is that Ixigo is headed for a public market listing. This is after living through 18 months of absolute horror, the worst crisis that the travel industry has ever seen. I never thought I’d see Ixigo survive, leave alone list. 

“I always thought that for Ixigo certain death is around the …


Ashish K. Mishra

Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.