Udaan is shrinking to survive

The B2B e-commerce startup is set to raise fresh funds on the back of a revamp across its operations and workforce.

For a few weeks now, B2B e-commerce startup Udaan has been in talks to raise a big funding round. The discussion with investors to raise money through convertible notes—debt that converts into equity at a later date—is nearing conclusion. The amount raised by the company will be around $200 million, says a person aware of the developments. 

The Economic Times was the first to report last week that Udaan is going to raise $150-200 million. 

Earlier this year, in January, Udaan had raised $275 million in a mix of convertible notes and debt. 

The upcoming fundraise is different—and significant—for three …

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Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai

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Samiksha Goel

Samiksha covered all things startups at The Morning Context. She joined us from The New Indian Express, where she wrote stories on the retail and food sectors. Prior to that, she had covered startups and written various business features in the Deccan Herald.

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samiksha@mailtmc.com

Bengaluru