Under pressure, Byju’s sales machinery is showing cracks

Beneath the shiny exterior is a funding crunch, abused salespeople, misguided parents and weak unit economics.

before breaking for the lunch, ensure everyone is at 4 bookings

No one will leave for lunch without meeting me

After 7pm, if i see anyone on break, you will be suspended from next day, its our session time and you have no sense of responsibility

No need to report to office from tomorrow

Say no to follw up

Let’s not leave any cx available at hand without closing.

Need you all to be super aggressive.

These are snippets from some conversations between managers and salespeople at Byju’s offices in Bengaluru. 

Swearing is common. Shouting is the permanent background score. …


Pradip K. Saha

Pradip is a co-founder at The Morning Context and leads our newsletters vertical. He has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. He works with a slew of expert newsletter writers across subjects and domains. His own writing spans the gig economy, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave. Some of his best stories have come at the intersection of technology and human endeavour.

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