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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Crippled by late entry into instant delivery and Tata Digital’s disproportionate attention to its super app, Big Basket today lags far behind peers. As if it weren’t enough, parent Tata Sons has now pulled back from a proposed funding round.
The last time we wrote on BigBasket, we said the company was in repair. Here:
“Conversations with former and current employees of BigBasket paint a picture of a company that is struggling to shed its older ways and get its house in order. And that to make any comeback at all, BigBasket will need to address foundational issues that lie at the heart of most of its problems.
“Some of it is already in the works. In recent months, the company seems to have accepted that it entirely needs to transition to an instant delivery model… That is a …
