Five ways Zepto is deceiving you with dark patterns

The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.

2 June, 20258 min
2
Five ways Zepto is deceiving you with dark patterns

You may also like

Internet
Story image

Pot calling the kettle black: Albinder’s quick-commerce paradox

The Blinkit CEO calling out irrationality while fuelling it is yet another example of a quick-commerce player hoping to outlast rivals in a classic game of one-upmanship.

Business
Story image

How India’s retail shareholders are being left holding the can

Swiggy and Ola Electric’s plans to return to the public markets soon after big-bang IPOs leave investors with dilution, little prospect of returns and plenty of questions.

Internet
Story image

FabHotels pivoted to corporate travel for survival. Can it grow?

The challenges of running a budget hotel chain in India forced the decade-old company to quietly shift its focus to a travel management platform for corporate travellers. Now it must face challenges of another kind.