Five ways Zepto is deceiving you with dark patterns
The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.
Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Internet
You may also like
Will India’s quick commerce success eventually gut the MRP?
Beyond convenience charges and private labels as ways to increase margins, it is dynamic pricing that offers a sustainable way out for quick-commerce players.
Lenskart may be the redemption Indian new-age businesses need
The 17-year-old eyewear company is finally approaching the public markets. Its stellar numbers and international footprint set it apart.
Swiggy’s many battles
As losses mount in Q1FY26, the company finds itself in conflict with a former ally, behind on efficiency and committed to the costs of experimentation.
