The ride-hailing giant began allowing private vehicles to operate as taxis in Assam and sees this as a template it wants to expand to the whole country.
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In the face of far more competent ride-hailing rivals and with a limited fleet of luxury cars, the startup is unlikely to make a dent in the UAE market.
Despite facing challenges around its business model, the ride-hailing platform has outpaced larger rivals, carved out a niche for itself, particularly in smaller cities, and joined the unicorn club.
The likes of Rapido, Ola and Uber have recently been experimenting with a new business model, triggering existential questions and tax confusion.