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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Many companies have raised funding on the premise of offering short-form fiction video series aimed at mobile consumption.
Earlier this month, digital content company Chai Bisket raised $5 million in funding to launch Chai Shots, an over-the-top (OTT) platform offering short-form fiction on mobile phones. It is the latest in a series of small startups and larger players entering the nascent microdrama industry in India.
The sector has seen a lot of buzz in recent months. Last month, for instance, Flick TV also raised $2.3 million in seed funding. And in May, ReelSaga raised $2.1 million in a seed round.
Microdramas are short-video series typically viewed on mobile phones. They usually have between 20 and 100 episodes, with …
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
Backed by WaterBridge and Kalaari, Eloelo spent years trying to find the right product to start monetizing. Only to fall back on lonely Indians looking for someone to speak to and willing to pay for it.
In just five years, the startup has managed to create a profitable streaming business in a category that truly captures the India digital video consumption opportunity: Titillation.
