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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Many companies have raised funding on the premise of offering short-form fiction video series aimed at mobile consumption.
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
Backed by WaterBridge and Kalaari, Eloelo spent years trying to find the right product to start monetizing. Only to fall back on lonely Indians looking for someone to speak to and willing to pay for it.
In just five years, the startup has managed to create a profitable streaming business in a category that truly captures the India digital video consumption opportunity: Titillation.
