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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
Pratilipi is the latest Indian startup to be bitten by the microdrama bug. But the path it has chosen to ride this wave is rather unusual.
The online storytelling platform recently launched an in-house studio called Double Tap Films. Pratilipi can bank on its vast repository of user-generated content—about 20 million stories—to produce short, vertical-format video series. However, unlike other digital content startups, the company is partnering with several domestic and global streaming platforms to host these microdramas.
The bet sounds promising, at least on paper. Led by co-founder and chief executive officer Ranjeet Pratap Singh, Pratilipi holds intellectual property …
The instant house help business has become the centre of focus and investment at the home services company. But another fight may be brewing in its core business.
India’s grocery and food delivery platforms are increasingly displaying misleading images of food using artificial intelligence, defeating the very purpose of buying online.
Parent AceVector is headed for a public market debut next week. As much as 97% of its revenue comes from two businesses. One is already a listed entity, the other a missed opportunity.
