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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Outpaced by legacy giants and newer rivals, the Bengaluru-based EV maker is betting on a mass-market scooter to fix its demand problem. Will a new product succeed where its existing lineup hasn’t?
Seven years and close to $96 million in funding later, Simple Energy still finds itself on the margins of India’s fast-moving electric two-wheeler market. It has built out a portfolio, invested in in-house capabilities, and expanded into dozens of cities. What it hasn’t managed to build is meaningful demand.
That gap is hard to ignore at a time when the EV ecosystem is buzzing. Legacy players such as Bajaj Auto and TVS Motor are scaling rapidly, while startups that entered later are already racing ahead on volumes. Electric two-wheeler registrations jumped to 14.68 lakh in FY26 from 12.11 lakh the …
A proposed Rs 12,000 crore incentive shifts the focus to components after the first scheme fell short. But raw material dependence, gaps in technology and China’s dominance remain.
The startup isn’t sure where its future lies—in electric motorcycles or the more recently announced electric scooter? Unsurprisingly, none of the products have amounted to anything so far.
The EV maker is turning to gig-worker rentals to absorb its scooter output. But questions on cost, competition and execution make its latest pivot uncertain.
