In their pursuit of a bigger basket size, the quick commerce players took to selling gold coins this festive season. What they did not budget for is that unlike groceries, there is zero room for error when dealing with a high-value item.
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Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.
From DMart to Shoppers Stop, Spencer’s to Reliance Retail almost every big retailer is looking to offer faster home deliveries to jump-start their flagging footfall. But can they unseat the startups?
With the rise of quick-commerce services, some apps now allow users to compare the prices of the same product across platforms.