In their pursuit of a bigger basket size, the quick commerce players took to selling gold coins this festive season. What they did not budget for is that unlike groceries, there is zero room for error when dealing with a high-value item.
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The instant commerce startup has grown too fast and seems to be undergoing chaos of late. Up against several well-funded, entrenched players, it needs to get its house in order.
As if slowing demand and competition from quick commerce aren’t enough, it now has a new bugbear in finding and retaining talent.
As food delivery plateaus and Instamart bleeds cash, Swiggy is banking on its 10-minute service to revive growth and rewrite its economics.