In their pursuit of a bigger basket size, the quick commerce players took to selling gold coins this festive season. What they did not budget for is that unlike groceries, there is zero room for error when dealing with a high-value item.
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An online marketplace for professionals is the company’s yet another attempt at building something of value, besides food delivery and quick commerce. There’s no telling whether it will work.
The quick-commerce platform has slowed down dark store expansion. Instead, it's focusing on profitability by adding more categories and going deep in existing cities.
With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.