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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
In their pursuit of a bigger basket size, the quick commerce players took to selling gold coins this festive season. What they did not budget for is that unlike groceries, there is zero room for error when dealing with a high-value item.
India is no stranger to festive gold-buying sprees. This year too, on Dhanteras and Diwali, there was robust demand for the yellow metal despite sky-high prices. Naturally, sellers—especially of the quick-commerce kind—wanted to capitalize on this.
Overnight, every major quick commerce player was selling gold on their platforms, with discounts, offers and a ludicrous 10-minute delivery window serving as sweeteners.
However, selling something as valuable as gold is a challenging task, and these firms have had to learn that the hard way.
Why gold? The number one problem that quick commerce platforms have had to contend with is getting …
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