In their pursuit of a bigger basket size, the quick commerce players took to selling gold coins this festive season. What they did not budget for is that unlike groceries, there is zero room for error when dealing with a high-value item.
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With the food delivery business at a near standstill, Zomato needs its quick commerce arm to best the competition—no easy task when the top three players are neck and neck and more look to join the race.
The FMCG major says that the new model is aimed at helping kirana stores and that it won’t affect distributors. These claims deserve a relook.