We do a lot of things well but if I am being honest, The Morning Context’s editorial coverage has been missing financial technology reporting for a long time now. While my colleague Pranav has filled in with a few sharp and timely explainers, which readers loved by the way, we’ve always known that fintech is a high interest subject and we must be on top of it. So, it is only fair that we waited for the right moment to hire Arti Singh who is arguably the best fintech reporter in the country right now.

Arti joins us from The Economic Times’s ET Prime, where she wrote some of the defining pieces on the fintech ecosystem as it sort of birthed and matured. Arti has been a business journalist for 13 years and has worked with a number of publications, including ET Prime, VCCircle, Firstpost and EETimes.

At The Morning Context she will lead our fin tech coverage and ensure that our paying subscribers are absolutely on top of this subject. She says journalists are all about sources so if you have a tip, or you just want to welcome her, Arti can be reached at artisingh (at) mailtmc (dot) com.