The planned merger of the two low-cost carriers comes with red flags for the Tata group’s grand plans for its aviation business under Air India.
In the Tata group’s ambitious plan to make its vast but disjointed aviation business an industry leader, AirAsia India seems like the smallest, and easiest, piece of the puzzle.
Mired in losses, the low-cost airline has never managed to live up to the hype, despite having two big promoters in Tata Sons and Malaysia-based AirAsia Berhad. Launched in 2013, AirAsia India saw its market share peak at 7%; it now hovers at around 6%. Its fleet has shrunk in a market where others are adding capacity. Besides, some of its recent practices to cut costs have shaved off the little …
Prince leads the newsroom at The Morning Context as managing editor. A fascination with the written word has taken Prince to some of the leading newsrooms across the country, including The Economic Times, Dow Jones Newswires, Forbes India and Moneycontrol. In a career spanning 20 years, Prince has led teams, managed pages, projects and special editions, and has authored The Consolidators, published by Penguin Random House in 2017.