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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The iPhone maker managed to bounce back last year after an embarrassing decline in 2018. More importantly, 2020 looks to be big.
Editor's note: For years, Apple didn’t really care about India; in more recent times, it became that India didn’t really care about Apple. This did not go well. The very small premium smartphone market, growing competition by premium Android smartphones with more perceived value and unorganized distribution channels meant iPhone sales tanked in 2018 to their lowest in five years. The company scrambled to overhaul its strategy in what is now the world’s second largest smartphone market, with long-pending moves on price cuts, local manufacturing and distribution. During an analyst call after its quarterly earnings report last month, Apple CEO Tim Cook mentioned India twice. “We had double-digit growth in many developed markets, including the US, the UK, France and Singapore, and also grew double digits in emerging markets led by strong performances in Brazil, Mainland China, India, Thailand and Turkey,” Cook said on the call. If you look at the numbers for 2019 as a whole, Apple just did okay—according to Counterpoint Research, iPhone shipments grew 6% in India last year. But remember, this was after a 43% decline the year …
The iPhone maker managed to bounce back last year after an embarrassing decline in 2018. More importantly, 2020 looks to be big.
Editor's note: For years, Apple didn’t really care about India; in more recent times, it became that India didn’t really care about Apple. This did not go well. The very small premium smartphone market, growing competition by premium Android smartphones with more perceived value and unorganized distribution channels meant iPhone sales tanked in 2018 to their lowest in five years. The company scrambled to overhaul its strategy in what is now the world’s second largest smartphone market, with long-pending moves on price cuts, local manufacturing and distribution. During an analyst call after its quarterly earnings report last month, Apple CEO Tim Cook mentioned India twice. “We had double-digit growth in many developed markets, including the US, the UK, France and Singapore, and also grew double digits in emerging markets led by strong performances in Brazil, Mainland China, India, Thailand and Turkey,” Cook said on the call. If you look at the numbers for 2019 as a whole, Apple just did okay—according to Counterpoint Research, iPhone shipments grew 6% in India last year. But remember, this was after a 43% decline the year …
There is little incentive to manufacture in India for export apart from those provided by the government.
Trump’s threat of a 25% tariff is unlikely to get Apple to move production to the US.
Tata Electronics is making the most of Apple’s push in India amid a surge in high-end smartphone sales and geopolitical pressures.
There is little incentive to manufacture in India for export apart from those provided by the government.
Trump’s threat of a 25% tariff is unlikely to get Apple to move production to the US.
Tata Electronics is making the most of Apple’s push in India amid a surge in high-end smartphone sales and geopolitical pressures.
