Are Kishore and Sunil Lulla running Eros to the ground?

The film production, distribution and content group’s companies in the US and India are in trouble with regulators. Yet, the brothers continue with their old ways.

In April, Ali Hussein, CEO-designate of Immerso, attended the entrepreneur summit at the Deloitte Knowledge Centre in Mumbai. He was there to understand the perspectives of investors on how to go about developing a global product in the virtual gaming and experience space. 

A perfectly normal thing to do for the head of a startup that wants to build a virtual universe, inspired by sci-fi and mythology, in the hypothetical “metaverse”.

Except that NYSE-listed Eros Media World’s website lists him as the CEO of its streaming platform Eros Now. And, he also happened to be on the payroll of ErosNow …


T Surendar

Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.

Executive Editor