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With a top-10 whisky in its fold, Amit Dahanukar’s Tilaknagar finally gets to sell India’s tipple of choice. But the acquisition is much bigger than the brandy maker, and integrating it will not be easy.

The country’s largest liquor company just announced solid Q3 numbers. It has a product portfolio its peers envy. Its advertising budget is the largest. Yet, it’s the worst performing liquor stock.
Led by MD and CEO Hina Nagarajan, its whisky brands have outpaced many of French rival Pernod Ricard’s for the first time in several years.
A major fight over a brand, a rival pushing for a takeover and a mounting pile of debt. Chairman Amit Dahanukar has tackled them all to put the liquor company back in the reckoning.