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With a top-10 whisky in its fold, Amit Dahanukar’s Tilaknagar finally gets to sell India’s tipple of choice. But the acquisition is much bigger than the brandy maker, and integrating it will not be easy.

On 23 July, Pernod Ricard India, the local unit of the French wine and spirits multinational, announced it was selling its Imperial Blue whisky brand to Tilkanagar Industries Ltd for Rs 4,150 crore. This is the biggest deal in India’s liquor industry in over a decade. And a remarkable victory for Amit Dahanukar.
The chairman and managing director of Tilaknagar Industries was among the first to show interest when Pernod Ricard India started sale talks in August 2024. Apart from Tilaknagar, Ravi Deol’s Inbrew Beverages and Japanese beverage giant Suntory also jumped into the fray. When Deol looked like he …
The country’s largest liquor company just announced solid Q3 numbers. It has a product portfolio its peers envy. Its advertising budget is the largest. Yet, it’s the worst performing liquor stock.
Led by MD and CEO Hina Nagarajan, its whisky brands have outpaced many of French rival Pernod Ricard’s for the first time in several years.
A major fight over a brand, a rival pushing for a takeover and a mounting pile of debt. Chairman Amit Dahanukar has tackled them all to put the liquor company back in the reckoning.