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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Led by MD and CEO Hina Nagarajan, its whisky brands have outpaced many of French rival Pernod Ricard’s for the first time in several years.
When Hina Nagarajan took over as managing director and chief executive officer of United Spirits Ltd in 2021, she wasn’t new to the liquor business. She was heading the Africa market for Diageo, the British liquor multinational that had acquired USL in 2014. Prior to that stint, she had spent over three decades in the packaged consumer goods industry.
But Nagarajan was new to the Indian liquor industry, long dominated by flamboyant promoters who were also ruthless competitors. Much of the products were male-centric and so were the marketing campaigns. Remember Vijay Mallya, the former promoter of United Spirits, and …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
