/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The Rs 1,800 crore push into cables and wires may find it hard to rewire a market built over decades.
There is a scene in Jurassic Park where a T. rex is framed in the side-view mirror of an open-top Jeep, right above the text, “Objects in mirror are closer than they appear”. India’s wires and cables industry seemed to be looking into that mirror in the first week of September, when UltraTech Cement launched Ultravolt, formally entering the segment with Rs 1,800 crore of capex and a promise to become a top-two player in India within five years. UltraTech says it is already number two in wires by capacity—on day one.
The market took that promise seriously. Shares of …
