The firm that played a pivotal role in introducing the French hypermarket to the Arab world is having to course-correct in response to geopolitical concerns in the region.
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Three board members have exited the beauty company, amid a severe cash crunch and an unraveling content-to-commerce narrative. New conversations suggest this billion-dollar story may have been all hype.
By equating content creators with achievers, the Gulf nation signals an intent to capitalize on its head start in the digital media domain.
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.