It’s a business rooted in a folkway, that people in the Middle East gift more than the rest of the world. Abdulaziz B. Al Loughani knows as much. A few minutes of conversation with him and he would tell you as much too.

Al Loughani is the chairman and chief executive officer at Floward, the largest online gifting company in the Gulf today. Think flowers, cakes, perfumes, chocolates, and some more flowers. He founded the company eight years ago in Kuwait with a neat notion—that flowers run deep in the social fabric of the Arab world, and they weren’t being …