It is not every day that the world’s largest two-wheeler manufacturer turns copycat.
We’re talking about Honda.
Present locally as Honda Motorcycle and Scooter India (HMSI), the No. 2 player in the Indian two-wheeler market on Wednesday revealed a 350 cc motorcycle—the H’ness CB350—its first ever cruiser.
Built from the ground up for the Indian market, it is aimed squarely at Royal Enfield’s Bullet, Classic and Thunderbird motorcycles, which have been thumping hits for the last decade in the classic/retro category.
HMSI’s intentions are as clear as rain. They start with the name. The motorcycle is called H’ness (short for …
Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.
Executive Editor
surendar@mailtmc.com
Mumbai