The compact SUV, which outsold Maruti Suzuki’s Wagon R, has made quite a splash in a segment that its peers have failed to crack. All in a matter of three years.
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The South Korean carmaker may have made headlines teasing an aggressive product push in India. But, the absence of details and urgency gives little respite to investors reeling from declining sales and a 12-year market share low.
India's largest carmaker has solidified its hold in the domestic market on the back of its multi-fuel strategy. With the e Vitara, albeit a late entry to electric vehicles, it hopes to grab a bigger slice of the global auto pie.
The cost-effectiveness of JSW MG Motor’s latest proposition signals that when it comes to electric vehicles, the carmaker is in it for the long haul.