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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The automaker that virtually created India’s electric car market is forced to offer record discounts, even as rivals surge and competition is set to get fiercer.
Tata Motors is in a race against time. The company that dominated over 80% of India’s electric car market has seen its share halve in just three years.
The automaker is now fiercely guarding its EV lead by offering discounts that would make a fast-fashion retailer blush. You can get up to Rs 3.8 lakh (~$4,400) knocked off the sticker price of a Curvv EV, the coupe SUV launched less than two years ago. Discounts worth up to Rs 2.1 lakh are available on the older stocks of the Tiago EV hatchback. Even the recently launched Harrier EV carries Rs …
