The coronavirus outbreak is wreaking havoc on the already troubled restaurant businesses.
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With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.
What were touted as a means to access superior services (and discounts) for a fee are, in reality, no different to the plain vanilla offerings of quick-commerce platforms.
Being the first off the blocks, having zero baggage in the food delivery business and the convenience of a single app combined to help the Zepto arm hit the 75,000 orders-a-day milestone.