Inside Bajaj Finserv’s super app play

The app’s launch next week will be a moment of reckoning for Bajaj Finserv and its chairman Sanjiv Bajaj as it takes on fintech giants.

On 15 December, Bajaj Finserv will officially launch its highly anticipated super app, combining all types of financial services in one platform. It’s a big moment for chairman and managing director Sanjiv Bajaj. 

Under him, Bajaj Finserv has built a dominant lending business over the past 15 years, with insurance verticals growing steadily on the side, spread wide across the country. It has over 50 million customers across a range of financial services. Now the app will host all of that and some more, as Bajaj hopes to retain his company’s leadership amid the rise of digital banking and fintech …


Advait Palepu

Advait is a financial journalist and a former writer at The Morning Context. Here, he wrote on India’s banks, the wider financial services industry and the fintech ecosystem. He has previously worked with the Economic and Political Weekly, Business Standard, BloombergQuint and MediaNama, where he covered everything from the Reserve Bank of India to fintech policy.