The seven-year-old company has plans to manufacture premium bicycles in India at affordable prices. Can it take on bigger, established players?
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The auto giant has only committed to manufacturing cars at its Chennai plant without any clear plans to actually sell those vehicles in the country.
A slowdown in exports and high thresholds for beneficiaries may have contributed to the initiative being a non-starter so far. Extending it to garment makers has the potential to change that.