Sowmya R.

Sowmya R.

  • 13 Articles

Sowmya is a former writer at The Morning Context, who covered consumer internet startups—from cloud kitchens and online pharmacies to e-commerce and direct-to-consumer brands. She joined us from The Hindu, where she covered technology, including policy and corporations.

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Behind the nutraceuticals boom in India

Impressive profit margins are driving more startups to sell these supplements, but they have to face fickle consumer habits and compete with pharma giants.

19 Aug 2022