The company behind the Domino’s brand in India is slowing in the face of competition. Time to look beyond pizza?
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After a major slump in the fast-food segment, Domino’s is leading the pack in revival. The question is whether it can manage to stay ahead of younger rivals.
Growing popularity of its KFC outlets has helped the Delhi-based company in its battle with Domino’s India operator Jubilant FoodWorks for the top slot in the fast-food industry.
The over-four-decade-old company has long been a supplier to brands like Cadbury and McDonald’s. It is now looking to build a pan-India retail presence, riding on its baked goods business.